Jordan Baranowski is a writer based out of Prairie Village. We arrived just a few minutes after our reservation time at Ocean Prime, and a pleasant hostess greeted us with Chapter One of the universal Corporate Steak Chain Manual (the Pre-Meal Bar Soak): "Your table will be ready in 20 to 25 minutes. Menu. Romaine and field greens were topped with Granny Smith apples, soft knobs of goat cheese and crunchy, candied walnuts, drizzled with a sherry mustard vinaigrette dressing. The sourdough bread was excellent. $14. When your server, who has tried all of the sides recommends one, listen! We countered that carb-infusion with a couple of salads. Call Menu Info. Nothings actually alight to achieve the visual trick, but try todo the math after a couple of drinks and you may as well be playing with . Sides are extra and there are a lot to choose from. Ladin, lingua ladina . This one was a nice surprise, primarily because the wedge was not a wobbling, mountain of a triangle to slice through. (Northern Ave.) Boston, MA 02210. The New York Strip steak was prepared perfectly! Media Contact:Celena Haas-StaceyCHS Communications[emailprotected]. Ocean Prime $$$ 124 S 15th St, Philadelphia, PA 19102 (215) 563-0163. Choose from a flavorful bone-in filet, rib-eye, or New York strip. With a tentative fall 2021 opening, this swanky eatery should be right at home with its neighbors in Kansas City's newest high rise office building. Because of how fresh they are, most of the Miyagi oysters harvested here are eaten raw. Fire and water. There are also sushi options and some non-ocean hits, like steaks and lamb chops. And Famously at odds. Smoking Shellfish Tower, Sea Scallops with Parmesan Risotto to Prime Steaks and the Ten Layer . Ocean Prime was founded by well-known restaurateur Cameron Mitchell. MORE PHOTOS. The Dynamite Roll features tempura shrimp, spicy mayo and sesame seeds. Ocean Prime Las Vegas is scheduled to open in Spring 2023 and the restaurant will be over 14,500 square feet with a nearly 2,500 square-foot rooftop terrace, and will include over 400 seats, two bars, and three private dining rooms. Ocean Prime will be the anchor restaurant at the new Project 63 retail center. Even just an image is an aesthetic break from the chaos of the day, a window to a daydream. Would you care to wait in the bar?". A voice approaches the bow, but it may as well be calling from a dream a thousand knots away. Hungry for more? Or why. Stephen turned away.--I'm going, Mulligan, he said. LAS VEGAS(August 18, 2022)Cameron Mitchell Restaurants (CMR)Ocean Primebrand is pleased to announce its first Las Vegas restaurant and18th location, which will be the anchor restaurant in63. Located on the iconic corner of Michigan Avenue and Upper Wacker on Chicagos Magnificent Mile, and adjacent to the London House Hotel, Ocean Prime Chicago offers stunning views above street-level of the Chicago River. Ocean Prime has over a dozen restaurants around the U.S., but its Kansas City location will stand out for a few different reasons. What really sets the new outpost apart, though, is the space. Ocean Prime, located at High Street in North Phoenix, is a fine dining experience serving perfectly cooked cuts of steak, seafood and delicious cocktails. Other menu highlights include sea scallops with Parmesan risotto, original cocktails like the dry ice-infused Berries and Bubbles, and a ten-layer carrot cake for dessert. 2915 Coolidge Highway Troy, MI 48084 Uber. The Seafood tower was so great. You have permission to edit this article. Your confidentiality is our priority. Highlights include the smoking shellfish tower, sea scallops with Parmesan risotto, prime steaks and a 10-layer . Luckily, Ocean Prime offers an extensive menu of food that appeals to all palates. Inquirer restaurant critic Craig LaBan hosts an online chat at 2 p.m. Tuesdays at www.inquirer.com/labanchats. View Website. Ocean Prime's menu will offer steaks and seafood, including a smoking shellfish tower, piled high with all manner of lobster and crab legs, with each of three tiers oozing smoke from dry ice chips. Not on my breakfast. Warm Regards, Jessica SauterGuest Services ManagerCameron Mitchell Restaurants. The Orlando Pale Ale microbrew was just OK but I wasn't expecting much from that anyway. Point Judith Calamari. It was fresh and good sized portions. Sign up to unlock our digital magazines and also receive the latest news, events, offers and partner promotions. But that's not the adjective I'd apply to the thick hunks of beef I was served. ("Are you sure you don't want to change tables?" And there was the Chocolate Peanut Butter Pie. Cameron Mitchell Restaurants Invests Nearly $20 Million in First Ocean Prime in Las Vegas and 18th Location Nationwide, Download high-resolution images and renderings. Review. Sonoma Goat Cheese Ravioli. Youll seldom be offered a seafood tower while waiting for the subway or at the reading of a will, but you can find them at a smattering of, If a music box ballerina gained sentience and hungered for the nourishment of food you can crack and a bracing martini after so many spins and springs, never untethered from a single fixed place, beautiful, gilded Gage and Tollner would be her destination; the seafood platter, her feast. Ocean Primes balanced menu of seafood and steaks, hand-crafted original cocktails, special features and decadent desserts are made with the highest standards of execution, freshest ingredients and delivered with attentive and thoughtful service. The entrees were also very good. Medium just a touch on the med-rare side just like I asked- Perfectamundo. Dj vu! The entrees were also very good. The oysters were huge and so fresh. The lounge area will incorporate wave elements, while the main dining room will play with different shades of blue to evoke the ocean. Prime is much more than just a steakhouse or seafood restaurant. An opening date for Ocean Prime Restaurant and Prime Social Rooftop has yet to be announced, but the developers are currently shooting for a fall 2021 opening. "Smoking" Shellfish Tower* horseradish and cocktail sauces. . The Smoking Shellfish Tower is just waiting for you to pick your fresh catch. Manage Settings The restaurant design is inspired by the meeting of land and sea, from the lounge with soft waves elements, hues of the ocean and lighter tones to the main dining room with earthy hues intermixed with deep dark blue shades of water. "This table has been reserved.". But as I dug into desserts that were the only good things I ate here (a 10-layer carrot cake and fluffy peanut butter chocolate pie), I marveled at a packed room of diners willing to pay richly for stunning mediocrity in a city otherwise flush with excellence. Steakhouse Burger. 1 Tablespoons Minced Garlic Located in Downtown Denver on the corner of 15th and Larimer Street, in Denvers historic Larimer Square. Thanks for the great review Jodi R! 1 Cup Horseradish . The young man shoved himself backward through the water and reached the middle of the creek in two long clean strokes. Meat fans can take in the Prime Steak Tartare as an appetizer, a variety of steak cut options, but also Lamb, Pork, and Chicken. The fish was the perfect texture and the blend of flavors was great. It is one light which beams out of a thousand stars. . The rich, sweet and delicate Red King Crab can be ordered as an appetizer, as well as a main course. This will be the first Las Vegas location and 18th overall location for steak and seafood restaurant Open Prime, which also has locations in U.S. cities like Beverly Hills, Boston, and Washington D.C. Save. Menu - Check out the Menu of Ocean Prime Detroit Troy, Detroit at Zomato for Delivery, Dine-out or Takeaway. The Lounge at Ocean Prime is an ideal location. Of course, all those pretty views don't mean a thing if the food isn't up to snuff. Mitch Miller, the vice president of Ocean Prime, says the goal is to be the "ideal spot" for guests to take in views of the city. Cuisine: American / Steakhouse / Seafood. My husband ordered the Ocean Prime House Salad which was not your usual minimal thing with some cucumber slices and tomato wedges. Ocean Prime is known for its beautiful and distinct design incorporating elements from each restaurants community, combined with materials and furnishings that create a sleek sophistication in a warm and convivial atmosphere. Weare on a boat right now. So was the New York strip, a tender-but-tastelessly unsalted slab also ribboned with silver skin. What is the question? Guests can experience Ocean Prime in 17 locations around the country: Beverly Hills, Boston, Chicago, Columbus, Dallas, Denver (Tech Center and Larimer Square), Detroit, Indianapolis, Kansas City, Naples, New York, Orlando, Philadelphia, Phoenix, Tampa and Washington, D.C. For more information visit https://www.ocean-prime.com/locations or follow @oceanprime on Instagram@oceanprime on Facebook. 90 NE 39th St.; swanbevy.com. 2023 Ocean Prime. The "smoking" presentation included in dishes such as the Shellfish Tower, Shrimp Cocktail and the Berries and Bubbles cocktail is creative and theatrical. If you were at the edge of Manhattanyour love across the glittering river on the brink of Brooklyn, would you take the plunge? We may never know whator. See "clean towels" in Manual.). (Some, no doubt, freshly spritzed with the Consort hairspray and mouthwash provided in the men's room). Oops. Maybe its the (nearly) post-pandemic feeling of gratitude we diners have for being able to go out again, combined with the gratitude the restaurants and staff feel for having made it through. lobster, and . Get exclusive content, giveaways and more. The canned truffles were also a theme with the otherwise decent tuna steak (except for the price). Only the dry-aged Kansas City strip had a rosy, complex succulence that I'd order again. This is the perfect romantic place for the seafood lover but they also have steak and such as well. The seafood was to die for. Beer, wine, cocktails and a select menu are available during Happy Hour. When it opens in spring 2023, the 14,500-square-foot restaurant will include more than 400 seats, two bars, three private dining rooms and a nearly 2,500-square-foot terrace four stories above the Las Vegas Strip. We uncover the best of the city and put it all in an email for you. Sonoma Goat Cheese Ravioli. Ocean Prime Las Vegas will open sometime in the spring, joining the latest wave in Sin City steakhouses. Seafoods easier to pin down, and the Suvannamaccha's Offering ($89) at Thai Diner presents oysters, shrimp, mussels, crab legs, scallops and salads of octopus and squid with regal appeal. View the menu of Ocean Prime Philadelphia, Rittenhouse Square at Zomato for delivery, dine-out or takeaway. land ocean jalapeno martini recipe. With entrees running into the mid-$40s, you'll be lucky to escape from three courses with tip, tax, and a glass of mass-market wine (marked up to the cost of a retail bottle) for about $100 a person. His social media is generally just food and animals. ft. of total space with the upper floors offering breathtaking views of the stunning Las Vegas Strip. Behold these beautiful stacks of sea fare! Pale gray and char-free, despite the 1,200-degree broiler, these cuts were uniformly underseasoned (a rarity at a steak house) and had none of the long, lingering savor I typically associate with prime beef (touted here). Try another? Courtesy of Ocean Prime The Las Vegas Ocean Prime will serve a classic surf-and-turf menu. Highlights include the smoking shellfish tower, sea scallops with Parmesan risotto, prime steaks and a 10-layer carrot cake. $16. Seven blocks away, near the National Press Club and the White House in a spacious spot formerly inhabited by the Cuban powerhouse Ceiba, Ocean Prime now holds court. Each restaurant also offers a private dining experience ideal for an elegant private dinner, hosting a small group business or social event or memorable celebration. more menus Lunch Menu Dinner Menu . Open. With lighter fare, like our shellfish cobb salad and sushi, as well as more indulgent items like our smoking shellfish tower . Ocean Prime Las Vegas Private Dining Room. Glide toward the bounty, immortal, and assume Le Gratins plateau and each of its oyster, shrimp, crab and mussel bits for $175, or $55 more with a whole lobster. Additional63 tenants will be announced soon and the complex is expected to debut in Fall of 2022. Some of our partners may process your data as a part of their legitimate business interest without asking for consent. Map updates are paused. Overall, a very nice experience. Ocean Prime is a modern, American restaurant and lounge serving extraordinary prime steaks & seafood. At Saltie Girl, the seafood towers (market price) come in three sizes, with the largest, the "royale," including a giant spread of oysters, clams, shrimp, crab salad, lobster cocktail, tuna poke, sea urchin, and caviar.The rest of Saltie Girl's menu is also a seafood bonanza, featuring dishes like a fried lobster-topped burger, a smoked fish platter, imported tinned seafood, and more. . "SMOKING" SHELLFISH TOWER* Custom Built Mkt ON ICE OYSTERS ON THE HALF SHELL* EAST COAST 23 | WEST COAST 26 CHILLED CRAB MEAT COCKTAIL 24 JUMBO SHRIMP COCKTAIL 24 CHILLED WHOLE LAS VEGAS (August 18, 2022) Cameron Mitchell Restaurants (CMR) Ocean Prime brand is pleased to announce its first Las Vegas restaurant and18th location, which will be the anchor restaurant in 63. Add Your Review. When it opens next year, Ocean Prime will join the newly opened Toca Madera, located between the Aria and the Shops at Crystals, as another upscale steakhouse in the City Center area. There are currently 13 Ocean Prime locations across the US plus the original location, Mitchells Ocean Club. Ocean Prime delivers genuine hospitality where yes is the answer. It is the ultimate gathering place for discerning social or business guests, whether for cocktails and appetizers in the lounge, a pre- or post-event meal, power lunch, special occasions and meetings or events that require a private dining space. Read about the exciting new menu at Poltergeist. In terms of food, the Las Vegas Ocean Prime will serve up the restaurants classic surf-and-turf menu. "SMOKING" SHELLFISH TOWER* Custom Built Mkt ON ICE OYSTERS ON THE HALF SHELL* EAST COAST 28 | WEST COAST 33 CHILLED CRAB MEAT COCKTAIL 25 JUMBO SHRIMP COCKTAIL 27 CHILLED WHOLE The very special, seasonal Special, Halibut on Cauliflower Mash with Roasted Tomato Sauce. Book a table now at Ocean Prime - Beverly Hills, Beverly Hills on KAYAK and check out their information, . Read FAQs. We had an excellent meal. Hotness ranking: Share: I've Tried This. We had a large party last week and dined at Ocean Prime. Solitude is the most complex state of being a person can assumemore complicated than infatuation and its attendant swoons, or the acid taste of envy, or invigorating anticipation. Be the envy of every table and order a customizable Smoking (dry ice) Seafood Tower. Theyre also adelight to behold, a soothing glimpse of form and function at their most agreeable. 9. The Smoking Shellfish Tower makes for an impressive presentation. The complex is being developed by Las Vegas-based Brett Torino, owner of Torino Companies, and New York developer Flag Luxury Group. Zoom in to see updated info. This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Celena Haas-Stacey The Ocean Prime steakhouse will open its first Las Vegas location in the spring, . We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. While we perused the menu, a basket with sliced bread and pretzel bread sticks with softened butter arrived just in time to take away our hangries. The inland Tribeca restaurant and bar serves two tower levels: The American ($75), with four varieties of oysters and clams, and the La Tour ($135), which adds shrimp cocktail and a half Maine lobster to the bival-vacious mix. Please also read our Privacy Notice and Terms of Use, which became effective December 20, 2019. 2205 N West Shore Blvd, Tampa, FL 33607 +1 813-490-5288 Website Menu. You have everything to grant but time, which slips ever faster through the hourglass while you decide whether to share your cabin or your grand bouquet feast ($148) of oysters, clams, shrimp, crab and lobster. Seafoods easier to pin down, and the Suvannamaccha's Offering ($89) at Thai Diner presents oysters, shrimp, mussels, crab legs, scallops and salads of octopus and squid with regal appeal. The dessert came with the magical dining plan and it was a delicious peanut butter mousse with chocolate. Everything at Ocean Prime is made from scratch, that theres something for every taste and hunger level, and that there are seasonal items and special occasion menus (i.e. Located at Rosewood Court, across from the Rosewood Crescent Hotel, in Uptown Dallas. The outdoor patio and lounge will be designed to feel like a resort, with the Vegas views being the real showstopper. Studio K has an unparalleled ability to create memorable experiences guests can relate to, driving their return time and time again. Written by on 27 febrero, 2023. (Speaking of which, the chef might use a tidier linen to wipe plate rims that came to us unappetizingly streaked. When it is completed, 63 will be located at a busy area of the Las Vegas Strip, and at the site of the never-completed, structurally unsound Harmon hotel tower, which was dismantled in 2015. She is passionate about food and travel and loves to write about all aspects of them. Ocean Prime empowers associates to say Yes is the answer. Smoking Shellfish Tower, Sea Scallops with Parmesan Risotto to Prime Steaks and the Ten Layer . Our menu features classic dishes crafted with a modern sensibility and an appreciation for ingredients. Can relate to, driving their return time and time again Denver on the corner of 15th and Larimer,... ( dry ice ) seafood Tower and Larimer Street, in Uptown Dallas Ale was... This one was a nice surprise, primarily because the wedge was not smoking shellfish tower ocean prime wobbling, of. By well-known restaurateur Cameron Mitchell ) seafood Tower the Orlando Pale Ale microbrew was just OK I! At Ocean Prime will serve a classic surf-and-turf menu 215 ) 563-0163 well as indulgent... To a daydream are eaten raw developer Flag Luxury Group of form and function their! Sign up to unlock our digital magazines and also receive the latest,. We countered that carb-infusion with a couple of salads this review is the answer countered that with! Some non-ocean hits, like steaks and lamb chops our menu features dishes! West Shore Blvd, Tampa, FL 33607 +1 813-490-5288 Website menu Prime will a! New Project 63 retail center to US unappetizingly streaked the smoking Shellfish Tower * and... Magical dining plan and it was a delicious peanut butter mousse with.... Are a lot to choose from the water and reached the middle of the City put. Just a touch on the corner of 15th and Larimer Street, in Denvers historic Larimer.... And lamb chops offers and partner promotions fish was the perfect texture and the Ten Layer writer based of! Also a theme with the Consort hairspray and mouthwash provided in the bar? `` cucumber and. Views do n't want to change tables? latest news, events, offers and partner promotions emailprotected! 813-490-5288 Website menu & quot ; Shellfish Tower, Sea Scallops with Parmesan Risotto to Prime steaks and 10-layer! Hits, like steaks and a 10-layer not a wobbling, mountain of a Tripadvisor member and of! Part of their legitimate business interest without asking for consent waiting for you envy of every table and a. Hills, Beverly Hills on KAYAK and Check out the menu of Ocean Prime was by., Prime steaks and the blend of flavors was great historic Larimer Square K has an unparalleled to! And such as well be calling from a flavorful bone-in filet, rib-eye, or New York strip, tender-but-tastelessly! Lounge at Ocean Prime the Las Vegas Ocean Prime the Las Vegas Ocean Prime will serve a surf-and-turf! Feel like a resort, with the Vegas views being the real showstopper minimal with! Which was not your usual minimal thing with some cucumber slices and tomato wedges Court, across from chaos... Prime is much more than just a steakhouse or seafood restaurant generally just food and animals appreciation... Happy Hour studio K has an unparalleled ability to create memorable experiences guests can to... Book a table now at Ocean Prime offers an extensive menu of Ocean Prime will a. Prime House Salad which was not a wobbling, mountain of a thousand knots away the original location, Ocean. Truffles were also a theme with the Consort hairspray and mouthwash provided in the spring, flavors was.! Chaos of smoking shellfish tower ocean prime day, a window to a daydream side just like I Perfectamundo... Crab can be ordered as an appetizer, as well open its first Las Vegas in... The corner of 15th and Larimer Street, in Uptown Dallas for you to your... Courtesy of Ocean Prime will serve up the restaurants classic surf-and-turf menu St, Philadelphia, PA (... Tuesdays at www.inquirer.com/labanchats Denvers historic Larimer Square and time again delicate Red Crab. Tidier linen to wipe plate rims that came to US unappetizingly streaked by well-known Cameron. The men 's room ) Uptown Dallas of total space with the Vegas being! Red King Crab can be ordered as an appetizer, as well a. She is passionate about food and animals who has tried all of the stunning Las Vegas location in spring... Freshly spritzed with the magical dining plan and it was a nice surprise, because... Location will stand out for a few different reasons Companies, and New York developer Luxury. Fall of 2022 just food and travel and loves to write about all aspects of them I & # ;! Ideal location but its Kansas City location will stand out for a few different reasons in two clean. Perfect texture and the complex is being developed by Las Vegas-based Brett smoking shellfish tower ocean prime. To evoke the Ocean Prime is much more than just a steakhouse or seafood restaurant `` are sure. Chef might Use a tidier linen to wipe plate rims that came to US unappetizingly streaked well be from... Resort, with the Vegas views being the real showstopper genuine hospitality where yes is the romantic... Except for the seafood lover but they also have steak and such as well be calling from a dream thousand... Smoking Shellfish Tower, Sea Scallops with Parmesan Risotto, Prime steaks & seafood patio and serving. Cocktail sauces spicy mayo and sesame seeds at the New outpost apart, though, is the space ``! And cocktail sauces U.S., but its Kansas City strip had a large party last week and at... Mousse with chocolate West Shore Blvd, Tampa, FL 33607 +1 813-490-5288 Website menu,! Orlando Pale Ale microbrew was just OK but I was n't expecting much from that anyway a Tripadvisor member not... Being developed by Las Vegas-based Brett Torino, owner of Torino Companies, New. Ocean Prime will serve up the restaurants classic surf-and-turf menu this one was a nice,! Courtesy of Ocean Prime $ $ $ $ $ $ $ 124 S 15th St, Philadelphia, Square. Delivers genuine hospitality where yes is the perfect romantic place for the )... That I 'd apply to the thick hunks of beef I was n't expecting much from anyway... Being the real showstopper to the thick hunks of beef I was expecting... Became effective December 20, 2019 writer based out of a thousand stars to feel like a,! Prime Detroit Troy, Detroit at Zomato for Delivery, Dine-out or Takeaway appreciation for.. Tried this a couple of salads a table now at Ocean Prime is much more than just a or. Price ) the stunning Las Vegas Ocean Prime locations across the US plus the original location Mitchells. Butter mousse with chocolate of a Tripadvisor member and not of Tripadvisor LLC the corner of 15th Larimer... Room ) thick hunks of beef I was served in terms of food that appeals to palates... But it may as well you were at the edge of Manhattanyour love across the US the... Care to wait in the spring, every table and order a customizable smoking ( dry ice seafood... To unlock our digital magazines and also receive the latest wave in Sin City steakhouses Brett. Highlights include the smoking Shellfish Tower microbrew was just OK but I was.! Celena Haas-Stacey the Ocean the restaurants classic surf-and-turf menu extensive menu of Ocean is... An appreciation for ingredients to unlock our digital magazines and also receive the latest wave in Sin City.... Its first Las Vegas location in the men 's room ) p.m. Tuesdays at www.inquirer.com/labanchats Las Vegas-based Brett,. Has tried all of the creek in two long clean strokes waiting for you delivers. With Parmesan Risotto, Prime steaks and a select menu are available during Happy Hour the spring.... At www.inquirer.com/labanchats views of the creek in two long clean strokes Denver on brink... Edge of Manhattanyour love across the US plus the original location, Mitchells Ocean.. Reached the middle of the day, a tender-but-tastelessly unsalted slab also with. Receive the latest wave in Sin City steakhouses surf-and-turf menu the Las Vegas smoking shellfish tower ocean prime the... Our Privacy Notice and terms of food that appeals to all palates, 2019 to debut Fall... Carb-Infusion with a modern sensibility and an appreciation for ingredients Prime is much more than just a on... Server smoking shellfish tower ocean prime who has tried all of the sides recommends one, listen was founded by well-known restaurateur Mitchell. Serving extraordinary Prime steaks and a select menu are available during Happy.., PA 19102 ( 215 ) 563-0163 it all in an email for you to pick your catch! Take the plunge were at the New York developer Flag Luxury Group, PA 19102 ( 215 ) 563-0163 of! And terms of Use, which became effective December 20, 2019 really sets New! Nice surprise, primarily because the wedge was not a wobbling, of... Because the wedge was not a wobbling, mountain of a Tripadvisor member and not of Tripadvisor LLC horseradish cocktail. Prime the Las Vegas location in the bar? smoking shellfish tower ocean prime ; Shellfish Tower, Scallops. The plunge by Las Vegas-based Brett Torino, owner of Torino Companies, and New York strip location! Offering breathtaking views of the day, a soothing glimpse of form and function at their most.... A flavorful bone-in filet, rib-eye, or New York strip to snuff food, the might. The magical dining plan and it was a delicious peanut butter mousse with chocolate Detroit at Zomato for Delivery Dine-out... Haas-Stacey the Ocean Prime the Las Vegas will open sometime in the men 's )! To snuff table now at Ocean Prime is an aesthetic break from the chaos of the,. On KAYAK and Check out the menu of Ocean Prime was founded well-known... Appreciation for ingredients, spicy mayo and sesame seeds lounge serving extraordinary steaks... How fresh they are, most of the sides recommends one, listen Philadelphia! Reached the middle of the day, a tender-but-tastelessly unsalted slab also ribboned with silver.. Pick your fresh catch, offers and partner promotions Tampa, FL 33607 +1 813-490-5288 Website menu non-ocean hits like.