Some "low cost" airlines fly from very distant airfields - does it stack up when you factor in the train and transfers there vs. an airline that uses a City's main hub airport? "Grow better with HubSpot". It's a concept most know of but few fully understand. We are a new breed of travel site, wewanted to publicise these facts in a fun and easy to take on-board way: sowecommissioned a YouTube quality advertisment as a "explainer video" to go on the home pageof the Red Planet Travel website. */, We do value your privacy and want to be compliant with all laws. subscribers and customers with If your sales team uses a catchy USP line but the product team cant back it up, its sadly dishonesty. After a bit of research, I discovered that the show had the best reviews on TripAdvisor. The key, Jones said, is to go beyond simply reading the book. Francines Travel: Not a 1-800 travel agent. The company makes online payments easy by removing common financial complexity and providing industry-leading documentation. Hiver is a customer service software built for Google Workspace users. You can take the hub-to-hub flight, hop on the train;having flown cheaper, and moreflexibly than going directly to thedestination city's own airport. Map your value proposition canvas. Simply put, the unique selling proposition is something you have that no-one else in your niche does. "When it absolutely, positively has to be there overnight.". Follow my LinkedIn page for the latest updates! Same, thats precisely how genius marketing works. 1. The emotive component attracts people on an emotional level and highlights why they should buy it. It's "Junk-free" - guaranteed! 6. 1. But what really makes HubSpot unique is the importance of growing your business with HubSpot. Instead of attempting to be hilarious, Death Wish Coffee is selling with sheer honesty., It's safe to say that most people don't drink coffee for the caffeine. Simply put, its a powerful tool when crafted right. It was first coined by E. Jerome McCarthy in his 1960 book Basic Marketing: A Managerial Approach as a way for businesses to set themselves apart from their competitors. A customer has so many options as they're looking for a product or service that you provide. Value is a word that has nearly lost its meaning. Weebly: Free, but effective websites. No waiting for hours on the phone just to talk to a computer. Travel Market Report spoke to Jamie Jones, president of WhirlAway Travel, a Signature member agency, as well as Zaky Prabowo, CMO and co-founder of WeTravel, the parent company of WeTravel Academy, to find out what goes into crafting a travel agency-specific USP. When this happens, what tends to be highlighted is the Brand itself rather than the product. And Singapore's new ad campaign does just that. Factor 1: Unique. It needs to be desirable. If people see your fancy Unique Selling Proposition only in the headline, they aren't likely to remember it. Subscribe today to receive daily in-depth coverage, analysis of industry news, trends and issues that affect how you do business. But no, you can easily make professional-looking videos with Offeo. 7 Examples of USP By Big Brands Across The Globe. It lives up to the claim that their service is the fastest, and the package will be there when you want it delivered. Writing a unique selling proposition is conveying the biggest benefit in the smallest words. So what makes this a successful example? HubSpot. Which one of the USP examples in this post stuck with you? car trains where you load your vehicle on at one end, and then get a sleeper compartment - what an experience for the kids! Flying from "hub" airports to another "hub" airport is often more economical, and there will probablybe amore frequent schedule - useful if there is a chance you'll miss your flight, maybe due to the flexibility you need to meet a business client. The online graphic design platform Canva has one of the best Unique Selling Proposition examples among the SaaS industry. Mountain Hardwear is all about the outdoors. It alsoturns out that John Millar is a veryinteresting guy in his own right. Another successful USP example is from Nike, the sports and footwear industry leader. While some consumers may frown upon established brands that leverage crowdfunding, that isnt the case here because they make it a part of their USP. To learn more visit our. Well this is alittle bit related to that. The best campaigns succeed based on one principle: they know exactly who they're selling to and why. It doesnt matter why you try to lose fitness or get healthy; Nerd Fitness can help you get there. Starbucks doesn't just sell coffee. The difference(s) can be called out specifically or inferred. Learning is often best done by example, so below I've highlighted a small selection of brands that use their unique selling proposition to stand out (and succeed) in some tough marketplaces. Bee's Wrap Image source: Bee's Wrap The unique selling proposition of Bee's Wrap is a good example, and not just because it rhymes.. A simple solution to plastic pollution. Or maybe youre a parent who perfected the art of kid-friendly vacation planning because you had to do it for yourself and now you understand the specific needs of family travelers. . A unique selling proposition (USP), also known as a unique selling point, is the one thing that differentiates your product or your service from your competition. Have you ever seen Master andCommander, the Far Side of the World? It's a specific and clear benefit that makes your business stand out when compared to other businesses in your market. If you choose to feature your USP in the headline, make sure its keyword-rich. Alternatively, if it appears elsewhere in the ad, highlight its benefits to customers. The USP Expect more than coffee conveys the company mission, which is connection.. Provide a solution for customers' problems. Strong and Recognizable Brands.. The bold packaging is confident and inviting. 22. WhirlAway Travel: WhirlAway Travel is anchored in legacy and propelled by the passion to enrich lives. It is the earliest developed area in Greater . I was once the Marketing Director for a live theater in a tourist town. It might be; A killer USP captures a lot of meanings in fewer words. Not exactly what you advertised on your site, but it will help clarify your USP to the target audience. Sign up for an account and you will receive our newsletter. Keywords: Unique selling proposition, destination marketing, attraction diversity index, attraction cluster equity, segmentation, tourist satisfaction, Caribbean tourism. followers. 13. Map of the Caribbean . A unique selling proposition is a stronger sales tool than a product benefit. Man Crates. Everything is all in one place. It's not easy to come up with a USP. A unique selling proposition (USP) or Unique Selling Point is what makes your product or service different from the competition. Glo's Unique Selling Proposition. GoPro. Traction isnt the only book that can help travel advisors craft a USP. In this case: What sets Red Planet Travel apart from other websites that you might visit to plan, book, review, share and record your journey? For instance, drawing on your personal travel experiences in a specific market to appropriately sell a travel experience your client is looking for.. With over 500 professional templates on Offeo, you'll find the perfect video for your every need. The Unique Selling Proposition (USP) is the unique benefit that a particular product offers to its customers. Now consider if there is a fast and reliable train service from this airport tothe centre of the citywhere you are going. From their understanding of your gaming habits to your junk food habits, they know how you live and will allow you to change it up. This kind of analysis and planning of your journey has never been possible before. It's not for everyone - but then again, no product, service, or app is - but it is unique, and its value proposition makes this clear. Market Yourself, Not Your SuppliersA key piece of creating a USP for your agency is understanding that youre marketing yourself and not the suppliers you sell. Much like the use of video in your travel agency marketing plan, blogging is also vital. Sign up for an account to receive our newsletter with insider-tips like this. Specific marketing offers might be good for you, but they're not unique on their own. Empowering the world to design conveys what makes the service unique and better without using too many words to explain. You see Washington Stateis named after the ship, not the lady. 10 Best Value Proposition Examples. Doyou remember the small ship theInterceptor? Why not make that your unique selling proposition? It also needs to include a value proposition that describes your ideal customers offering.. Can your friends sometimes see your frustration, even though you cant? So we changed John'sfocus on his website around to theromance of the 18th century. To write your business unique selling proposition, below are some things you should consider. However, Stripes USP also underlines that the software is suitable for all online businesses by saying its for the internet., Shopify is by far the most popular e-commerce platform, allowing anyone to create an online store without any coding or designing knowledge. Create your attendee persona profiles. You can save and share your experiences with an account at Red Planet Travel and you can post Instant Reviews: video, pictures and Tweets. Unlike the competition, Beardbrand creates genuinely natural products for mens grooming that focus on nourishing the skin and preventing problems from occurring rather than trying to fix the symptoms after they happen. Developing a solid USP is no easy task, but all you need is ample knowledge about the niche market and your brand. Now we did. You can apply this toeverything you're doing in yourmarketing today. Canva's drag-and-drop shapes and elements let complete novices design a professional image, flyer, or document in minutes. Beardbrand wants to solve a problem that plagues men of all ages: the lack of high-quality beard grooming products on the market. You will have to begin that airlines segment in France, but hey, a night in Paris at the start of your trip is not such a bad way to set off! You see in Williamsburg, Virginia,several major timeshare companies havemoved into town they're building large,lavish resorts. Forming an opinionated and deliberate USP helps focus your marketing strategy and influences messaging, branding . 1. Below are 10 of the best examples we found to take inspiration from and help you get a jump start. So there must be something you dobetter than your competitors, orsomething different. For family or group travel consider doing it yourself, maybe using a ferry or combination tickets that are sometimes available e.g. You might pass through some amazing landscapes, and even in cities you'll see a different side from 10 feet rather than 10,000! If you do not trust us, just visit their online store. HubSpot provides an all-in-one platform that manages your CRM, sales team, marketing campaigns, and customer service all in one place. Learn more: Fitness advertisements: Best Ways to promote GYM & Fitness Services. Take rail travel for example: It still has an air of romance, and many train services are like quality hotels; with dinner service and comfortable accommodation. If a group is travelling then remember going by car can make sense as you don't pay individual tickets. On social media. 2 - Buffer: All-you-need social media toolkit for small businesses. That was our unique selling proposition and it was added to everything we did even the business cards. If you are on business, then price is less of a factor than getting there fast, feeling fresh, and doing the deal. The term "value proposition" can be difficult to understand, but the outcome of finding your USP is worth the effort. You might think that a USP is all about marketing. Starbucks is not only good at customer loyalty, but it also excels in Unique Selling Proposition. All of those combined makes them represent Apple as it's USP. While this is true to some point, Unique Selling Propositions are also sales presentations because they create a connection with customers as well. Starbucks has built its business with an obsessive focus on customer experience. Jones and her office manager used the exercises in the book Traction: Get a Grip On Your Business to help figure out WhirlAways differentiators. Mountain Hardwear's unique selling proposition is all about performance apparel and equipment for outdoor athletes, primarily mountaineering and climbing. We at Red Planet Travel are committed to helping you discover more for your budget and see more that you expected. One of the first things that you notice about Saddleback Leather's site is their famous tagline: "They'll fight over it when you're dead." It's a sentence that immediately conveys the unique value of Saddleback's products in their signature irreverent tone: this product is built so well it will outlive . Rather than using it to make money, they use it as an innovation board. a flight - maybe the airline is heavily promoting a route and is giving special fares, so you might think that is a good idea, but forget to factor in the cost of getting to that airport. Beardbrand is excellent at telling stories and making promotions fun and engaging they do it in a way that gets people interested and involved. This speaks to some of the fundamental needs and concerns of someone who's starting a new business: it can all get real overwhelming, real fast. Offeo allows you to make professional-looking videos with no editing experience in just 3 minutes! You must . This is an important concept to remember when marketing a product because it helps to set you apart from the competition. Think of your most unique strengths, and then think about what your audience has been looking for that you can deliver. It's a bitter, dark liquid that mass-produced companies have watered down to appeal to the lowest common denominator.. The world-renown beverage corporation Coca-Cola diverts the focus on refreshment for their Unique Selling Point. With the iOS update, customers can "connect," "be present," and "explore.". Creative juices not flowing as you wished they would, huh? Saddleback Leather . Use keywords that customers search for; buzzwords won't count for much if it's not something your target customers truly care about. The famous Swedish-origin Dutch-headquartered furniture and homeware company, IKEA, focuses on the utmost benefit they bring to customersoffering high-quality furniture at low prices. They have carefully crafted it by using a select family roasters using 100% Arabica beans sourced from South America, Central America, and Indonesia. And your unique sellingproposition doesn't really have to be abig deal to be effective. 2) What do my customers already want that they don't know they want yet? That ship in fact is theLady Washington in real life it's areproduction John design for the Stateof Washington. Xinzhuang's status was therefore gradually surpassed by Banqiao. We are not a Travel Agency - this immediately gives us an edge since we are not tied to any Airlines, Hotel groups, packages or anything else. Sometimes the Brand is even ignored, highlighting only the characteristics of the Product. #mc_embed_signup{clear:left; font:14px Helvetica,Arial,sans-serif; width:270px;} What is a unique selling proposition? Ineeded to come up with a way to help hiswebsite find new customers and it had tobe a unique selling proposition that thetimeshares could not match. After all, a tourism product is a chain of different services and the quality level of a product is decided by its weakest link. No surprise there. Or, for examples, a coach service might be very economical but looking at the schedule side-by-side with other forms of transport it takes nearly a whole day to get to where you want to be!? Your proposition should focus on what your brand does well. 2. When your company has a USP, it's your way of telling your customers who you are and why you're different. Its an alternative to single-use plastics that are too often thrown away. A classic value proposition example, ridesharing company Uber promises "smooth rides from start to finish.". That's why they don't offer products at low prices. Maybe you are retired, onasabbatical, or just like to take things slow: then taking the "scenic route" might be the best option for you. Lesson: A simple solution to a problem can make a clean USP. To have more success, it's important to have your USP be clear and concise so that it sticks with the customer. What makes it unique: The value proposition works well because it provides emotional values for the customer. Cant start your day without a good old Starbucks coffee? So anywhere you go, any fast foodrestaurant will pretty much make theirhamburger the way you want it. If you can display your USP in different ways to your customers, it will reinforce the concept to them. Let's look at each of these factors in a bit more detail. 6. Pick three things [about your company]. Now that helped John. Even their meta description lists the same benefits of getting "funny", "cool", and "soft vintage" tees at six dollars. However, years ago, Dominos came up with the famous USP that made them known to many people. She's got it coming!Now, let's take one example from thetourism industry: So my friend John had aproblem. Unique Selling Proposition Definition: A USP is that " distinct, appealing idea that sets you apart from every other "me too" competitor or alternative solution (including the alternative of doing nothing)". Their aim is to contribute to making a better everyday life for many people. Who is your target demographic and what are their core values? We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. Let's take a look at a few more value proposition examples that have done it right. The best thing about their program is its simplicity. 1. A value proposition is a declarative statement that explains why a customer should purchase your product or service. The USP should be one main point, short, and absent of ambiguity. No expertise needed. Shopify. Speak Spanish? Apple. You will find that an airline that normally fliesbetween the US and UK is offering amazing deals to people in France to promote themselves, with a short UK to France hop in the schedule - there is no reason why you should not take advantage of these offers. The purpose of a Unique Selling Proposition or USP is to explain what unique benefit sets a product or service apart or what makes your business a better choice among competitors. Do you struggle to seem confident and authoritative at your job? Hiver also offers multi-channel support, including email, chat, and social media, all from one platform. But it was something that was top of mind for WhirlAways Jones. baby seats or sat nav hire, and extra insurances that sneak in! Made with high-quality materials and crafted by true craftsmen, Saddleback stays ahead of its competitors because of its unique selling points. What are the most important things they need from your business? This unique selling proposition example is slick and different "the new standard in online payments." Stripe is an easy-to-implement payments platform targeted at web software developers. Perhaps you previously worked as an event planner and planning things down to the tiniest detail is your superpower. All these show us how Hivers Unique Selling Proposition can meet its promises and presents various features to visitors and users. How To Create A Marketing Pamphlet For Your Business, 10 Brilliant Kpop Marketing Strategies That Set Guinness Records, Starbucks Marketing Strategy: Selling 4 Million Coffees Daily. Learn more: How to Develop a Unique & Memorable Brand Identity in 2021, USP is not just about highlighting your selling points. For each item on the list, think about how you can translate each differentiator to your customers. This kind of analysis and planning of your journey hasneverbeen possible before. 1. It's free to sign up and bid on jobs. Because their number twoand they have to work harder for yourbusiness. Isi Artikel. The truth is you canwalk into any McDonalds, order a Big Macwith no onions, and 45 seconds laterthey'll slide it across the countertopto you. Iknow this because they've done it for mebefore, so Avis and Enterprise both haveexcellent unique selling propositions.Now here's something important: you needto be able to distill your uniqueselling proposition down into somethingcalled an elevator speech. A great USP tells prospects who you are . It's called "Understanding Your Needs" and it's touching and only somewhat a stretch to imagine a . We create personalized journeys that foster connections. Thankyou and I'll see you shortly. LessAccounting - Bookkeeping, Without the Hassle. Its tagline is "Everything we do; we do it for our customers." For all travel advisors, whether independent, home agents or franchise owners, there are many external resources available to you to develop knowledge in new areas of travel, setting apart your expertise, Prabowo said. Why not tell visitors that you have the biggest, best, and cleanest? The USP is a critical divergence that prospective customers may be worthy of attention. Why should they choose you over someone else. No? They explain to customers that they will get better products at a discounted price while staying environmentally friendly by pre-ordering their products.